We always order this brand. Great value, good price and readily available, so we could consistently order the same brand each time. Noni fruit by far is our most favorite antioxidant, and we prefer it in capsule form compared to the liquid one as we find the capsule more convenient. Really helps with immunity and over-all well being. No awful after-taste or smell, and easy to swallow. I really cannot say anything negative about this product. I always recommend this to our acquaintances, and to anyone looking for an antioxidant because we really feel that it works. Begin looking after your health and try this one.